Apollo Tattoo Studio is Los Angeles's most trusted destination for smiley piercings. Also known as a lip frenulum piercing, the smiley is placed through the thin tissue connecting your upper lip to your gum -- hidden when your mouth is closed but revealing a flash of sparkle every time you smile.
Our expert piercers specialize in oral piercings using only premium jewelry from BVLA, Industrial Strength, and Kiwi Diamond. We'll assess your anatomy, recommend the perfect jewelry, and deliver a comfortable, professional smiley piercing experience.
Book Your Smiley PiercingWhat sets Apollo apart as Los Angeles's top smiley piercing studio
Our piercers have extensive experience with smiley piercings and other oral piercings, ensuring precise frenulum placement every time.
Only implant-grade titanium, 14k gold, and hypoallergenic materials from BVLA, Industrial Strength, and Kiwi Diamond.
We'll evaluate your frenulum and honestly tell you if a smiley piercing is right for your anatomy before proceeding.
Autoclave sterilization, single-use needles, and strict protocols protect your health with every piercing.
We never use piercing guns. Sterile needles are safer, more precise, and create cleaner piercings that heal better.
Detailed oral piercing aftercare instructions and ongoing support throughout your healing journey.
Apollo's Premium Jewelry Partner
Handmade in Los Angeles since 1996. Lifetime guarantee. Implant-grade gold, platinum, and titanium. Over 3,000 original designs in our case — ask your piercer for a tour.
See the BVLA story →Explore smiley piercings and other oral piercing services at our Los Angeles studio.
Clear next step
Schedule your professional piercing appointment
Recommended first step
Choose a facial or oral piercing appointment with clearer placement guidance.
Every piercing heals differently — here's what to expect
| Piercing Type | Location | Initial Healing | Full Healing | Pain Level |
|---|---|---|---|---|
| Smiley | Upper lip frenulum | 4-8 weeks | 2-3 months | 3-4/10 |
| Tongue | Center of tongue | 4-6 weeks | 2-3 months | 4-5/10 |
What to expect during your smiley piercing appointment
We examine your frenulum anatomy and discuss whether a smiley piercing is right for you.
All equipment is autoclaved and single-use needles are opened in front of you.
Expert placement through the frenulum for optimal aesthetics and minimal risk.
The actual piercing takes just a second—most clients are surprised how fast it is.
Comprehensive oral piercing aftercare instructions specific to smiley piercings.
Premium jewelry for your lip frenulum piercing
Transparent pricing — jewelry sold separately
Jewelry sold separately
Jewelry sold separately
Jewelry sold separately
Jewelry sold separately
Jewelry sold separately
Jewelry sold separately
Jewelry Upgrades: Premium jewelry upgrades available. BVLA, Industrial Strength, and gold pieces priced separately based on selection.





















Senior Piercer Senior Piercer
Bunny Vogt, a dedicated Senior Piercer at our studio since 2019, is known for her artistic eye and expertise in ear styling and curation. She excels at facial piercings, navel work, and creating balanced piercing arrangements that reflect each client's unique style.












Founder Master Piercer
Blue Mason, our Master Piercer and studio founder since 2004, brings over two decades of body piercing expertise. From simple nose piercings to advanced genital work, Blue's technical mastery ensures perfect placement every time.
From consultation to aftercare, we're dedicated to delivering a safe, comfortable smiley piercing experience at our Los Angeles studio.
Proper aftercare is essential for your smiley piercing. Rinse with alcohol-free mouthwash after eating, avoid spicy and acidic foods during initial healing, and maintain excellent oral hygiene. Our team provides detailed aftercare instructions and is always available for questions.
Follow the guidelines and your smiley piercing will heal beautifully in 4-8 weeks.
Book AppointmentRinse with alcohol-free mouthwash after every meal. Avoid spicy, acidic, and very hot foods. Some swelling and tenderness is normal. Don't play with or move the jewelry.
Continue mouthwash routine. Swelling should subside. Avoid smoking and alcohol. Be careful when eating to avoid catching the jewelry on food.
Most smiley piercings are fully healed by 8-12 weeks. Visit us for a check-up and potential jewelry downsize. Monitor for any signs of rejection.
Getting your smiley piercing at our Los Angeles shop is easy -- choose what works best for you.
See What Our Satisfied Clients Have to Say
"Got my smiley piercing here and I'm obsessed! The placement is perfect and it's so subtle until I smile. Blue explained everything about the healing process and potential risks upfront."
"Best smiley piercing experience! Bunny was amazing - she checked my anatomy first and used the perfect size jewelry. Barely felt anything and it healed beautifully."
"I was nervous about getting my lip frenulum pierced but Apollo made it so easy. Super quick, minimal pain, and the jewelry quality is incredible. Love how it peeks out when I smile!"
"Finally got my smiley at Apollo after researching piercers in LA for months. Worth the wait - they really know what they're doing with oral piercings. Professional and clean studio."
Santa Monica, CA
Apollo was founded by Blue Mason in 2007. With 20+ years of body art experience, Blue brings master-level expertise to every piece. Read Blue's story →
Common questions about smiley piercings in Los Angeles
A smiley piercing, also known as a lip frenulum piercing or upper lip frenulum piercing, is placed through the thin flap of tissue (frenulum) that connects your upper lip to your gum. It's called a "smiley" because the jewelry is hidden when your mouth is closed but reveals itself when you smile. This subtle, playful piercing has become increasingly popular at our Los Angeles piercing studio for clients who want something unique yet discreet.
At Apollo Studio, smiley piercing prices start at $75 for the piercing service. Jewelry is sold separately — we carry implant-grade titanium, 14k gold, and premium brands like BVLA and Industrial Strength. Our smiley piercing LA service includes a full consultation, the piercing procedure, and detailed aftercare instructions.
Most clients rate smiley piercing pain at 3-4 out of 10—one of the least painful piercings we offer. The frenulum is a thin piece of tissue with relatively few nerve endings, so the actual piercing takes only a second and feels like a quick pinch. Many clients at our Los Angeles smiley piercing studio are surprised at how fast and easy it is. Post-piercing, you may experience mild tenderness and swelling for a few days.
Smiley piercings typically heal in 4-8 weeks, making them one of the faster-healing oral piercings. However, full healing can take up to 12 weeks depending on your aftercare routine and individual healing ability. At our LA piercing studio, we provide comprehensive aftercare instructions to ensure your lip frenulum piercing heals properly and quickly.
No, smiley piercings are not permanent and can be removed at any time. However, it's important to note that smiley piercings have a higher rejection rate than many other piercings due to the delicate nature of the frenulum tissue. If you remove the jewelry, the hole typically closes quickly—sometimes within hours to days. Our smiley piercing Los Angeles experts will assess your anatomy to determine if you're a good candidate.
Not everyone is a good candidate for a smiley piercing. The frenulum must be large enough and have adequate tissue to support jewelry safely. Some people have a frenulum that's too thin or small for this piercing. During your consultation at our Los Angeles piercing shop, our expert piercers will examine your anatomy and honestly advise whether a lip frenulum piercing is suitable for you.
The most common jewelry for smiley piercings is a small captive bead ring (CBR) or a curved barbell. We recommend starting with a 16-gauge piece in implant-grade titanium or 14k gold. The jewelry should be small enough to sit comfortably against your gum without rubbing excessively. At Apollo's smiley piercing LA studio, we stock premium jewelry from BVLA, Industrial Strength, and Kiwi Diamond specifically sized for oral piercings.
Yes, there is a risk of gum recession and tooth enamel wear with smiley piercings. The jewelry constantly contacts your upper front teeth and gum line, which can cause damage over time. This is why proper jewelry sizing and placement are crucial. Our Los Angeles smiley piercing experts use appropriate jewelry sizes and placement techniques to minimize these risks, and we'll educate you on signs to watch for during your healing journey.
Aftercare for a smiley piercing includes: rinsing with alcohol-free mouthwash after eating, avoiding spicy or acidic foods during initial healing, not playing with the jewelry, and maintaining good oral hygiene. Avoid smoking and alcohol for the first few weeks. At our LA piercing studio, you'll receive detailed aftercare instructions and our team is always available to answer questions throughout your healing process.
Yes! Apollo welcomes walk-ins 7 days a week at our Los Angeles smiley piercing studio. We operate on a first-come, first-served basis for walk-in clients. While we can't guarantee immediate availability, our LA piercing team works hard to accommodate everyone. For smiley piercings, we recommend scheduling an appointment to ensure you get a full consultation and the best jewelry selection.
At Apollo Studio, you must be 18 years or older to get a smiley piercing. We do not perform lip frenulum piercings on minors, even with parental consent. This policy exists because oral piercings carry specific risks and require mature aftercare compliance. Visit our Los Angeles piercing studio with a valid photo ID to get your smiley piercing.
Signs of smiley piercing rejection include: the jewelry appearing to move closer to the surface, thinning of the tissue around the piercing, increased visibility of the bar through the skin, and persistent redness or irritation. If you notice these signs, visit our Los Angeles piercing shop immediately. Early intervention can sometimes save the piercing, but removal may be necessary to prevent scarring.
We welcome clients from across the greater Los Angeles area.
Cities:
Los Angeles, Santa Monica, Venice, Culver City, Beverly Hills, West Hollywood, Marina del Rey, Malibu, Pacific Palisades, Brentwood, Westwood, Hollywood, Downtown LA
Walk-ins welcome or book your appointment today.
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